RFID For DVDs?

Remember CDs and DVDs? Does anyone still buy them anymore? Of coursethey do (despite the fall of Tower Records and lots of smaller musicstores). And that probably means they still get stolen. So NXPSemiconductors is introducing RFID technology to fight theft. DVDmakers will embed atag into their discs, which would not be disabled until an item issold, thus reducing thefts - since who would want an unwatchable DVD?

Just wondering if anyone has thought to place an RFID reader inside aDVD player. The disc tags wouldn't have to be disabled, and assumingthey can't be cloned, discs would only play if they're legit. If thiscan actually work (i.e., no flaws in the concept), this could killthe counterfeit market altogether. Counterfeiting has long been aproblem for a variety of consumer products, and RFID has beenintroduced to fight in some markets. Examples are celebritycollectibles, casino chips, and certain pharmaceutical drugs.